Cookies and choices

Cookie Policy

Last updated: 14 October 2026

This Cookie Policy explains how todayfootball.co.uk may use cookies and similar technologies, why they may be used, and how you can manage your choices.

1. What Are Cookies?

Cookies are small text files that a website may store in a browser or device. Similar technologies, such as pixels, tags, local storage and scripts, can also store information on or access information from a device. These technologies can help a website work, remember preferences, understand site use or support advertising.

2. Types of Cookies and Similar Technologies

Essential and security technologies

These may be needed for core website functions, security, load balancing, remembering a privacy choice or protecting forms and site administration. Where a technology is strictly necessary to provide a service requested by the visitor, it may be treated differently under applicable rules. We aim to avoid using this category for unrelated purposes.

Preference and functionality technologies

These may remember choices such as display preferences or settings so that the site behaves consistently. Whether consent is required depends on the technology, purpose and applicable law.

Analytics and performance technologies

If analytics tools are enabled, they may help us understand which pages are visited, how visitors move around the site, whether a page has technical errors and how the website performs. This information can help us improve content and usability. Non-essential analytics technologies will be managed in line with the applicable consent requirements.

Advertising technologies

If advertising is enabled, Google AdSense or other advertising partners may use cookies or similar identifiers to serve ads, limit repeated ads, detect invalid traffic, measure ad performance and, where permitted and selected, personalise advertising based on browsing activity. Third-party providers may process information under their own privacy policies.

3. Google Advertising Cookies

Google and third-party vendors may use cookies to serve ads based on a user’s previous visits to this website or other websites. Google’s advertising cookies can allow Google and its partners to select ads based on visits to this site and/or other sites on the internet, subject to applicable settings and consent.

Manage personalised advertising with Google Ads Settings. You can also visit YourAdChoices for information about choices offered by certain participating advertising companies. For Google’s explanation of data use on partner websites, see How Google uses information from sites or apps that use its services.

4. Consent and Your Choices

Where required by applicable law, non-essential cookies and similar technologies should not be activated until you have given valid consent. Consent should be informed and given through a clear affirmative action; simply continuing to browse is not, by itself, a substitute for consent where consent is required.

If a cookie banner or privacy-preferences control is displayed on the site, use it to accept, reject or adjust the categories presented and to change your choices later. The available controls depend on the consent-management tool configured on the live site. If no such control is available when it should be, please contact us; the website operator should configure a suitable consent tool before using non-essential technologies that require consent.

5. Browser Controls

Most browsers allow you to view, delete or block some cookies through their settings. Blocking all cookies may affect how certain websites or features work. Browser controls may not provide the same level of choice as a consent tool and may not stop every form of tracking technology.

6. Third-Party Services

Third-party services may set or access their own technologies when their features are used. Their practices are controlled by their respective providers. If additional analytics, video, social media or advertising services are added to Football Today, this policy and the site’s cookie inventory should be reviewed and updated as necessary.

7. How Long Cookies Remain

Session cookies usually expire when the browsing session ends. Persistent cookies remain for a defined period or until deleted. The duration varies by purpose and provider. The exact cookie names, providers and expiry periods on this website depend on the WordPress configuration and any plugins or third-party services that are active at a given time.

8. Policy Updates

We may update this policy if the website’s technologies, advertising setup or legal requirements change. The most recent version will be published on this page with the updated date.

9. Contact

For questions about cookies or privacy choices, email pulsedigitalltd890@gmail.com.